Industry Benchmarks
Profit margin, ROAS, CAC, AOV, and CLV data for 20 e-commerce industries. Pick your niche to see how your store compares.
Jewelry
Gross margin: 42-60%
Net margin: 8-15%
ROAS: 2.5-4.5x
Pet Supplies
Gross margin: 30-50%
Net margin: 8-14%
ROAS: 3-5x
Beauty
Gross margin: 50-70%
Net margin: 7-13%
ROAS: 2-4x
Furniture
Gross margin: 25-45%
Net margin: 3-9%
ROAS: 2.5-4.5x
Supplements
Gross margin: 40-65%
Net margin: 10-20%
ROAS: 2.8-4.8x
Fashion
Gross margin: 35-55%
Net margin: 5-12%
ROAS: 2-3.8x
Home Decor
Gross margin: 35-55%
Net margin: 6-12%
ROAS: 2.5-4.2x
Electronics
Gross margin: 20-35%
Net margin: 3-8%
ROAS: 2.8-4.5x
Food & Beverage
Gross margin: 25-45%
Net margin: 5-10%
ROAS: 3-5.2x
Fitness Equipment
Gross margin: 25-45%
Net margin: 5-11%
ROAS: 2.5-4x
Toys
Gross margin: 30-50%
Net margin: 6-12%
ROAS: 3-5.5x
Garden
Gross margin: 30-50%
Net margin: 6-12%
ROAS: 3.2-5.5x
Baby Products
Gross margin: 30-50%
Net margin: 7-13%
ROAS: 2.8-4.8x
Art & Crafts
Gross margin: 40-60%
Net margin: 8-15%
ROAS: 3.5-6x
Automotive Parts
Gross margin: 25-40%
Net margin: 5-10%
ROAS: 2.8-4.5x
Books
Gross margin: 20-40%
Net margin: 3-8%
ROAS: 3.5-6x
Sports Equipment
Gross margin: 25-45%
Net margin: 5-10%
ROAS: 2.8-4.5x
Cosmetics
Gross margin: 55-75%
Net margin: 8-14%
ROAS: 2-3.8x
Organic Food
Gross margin: 25-45%
Net margin: 5-11%
ROAS: 3-5.5x
Tech Gadgets
Gross margin: 30-50%
Net margin: 6-12%
ROAS: 2.5-4.2x