Tech Gadgets E-commerce Benchmarks

Complete benchmark data for online tech gadget stores. All figures based on industry averages and aggregated Shopify merchant data.

Why these numbers look like this

Tech gadgets face rapid product cycles—what's trending this quarter may be obsolete in six months, creating constant pressure to refresh inventory and cut prices on aging SKUs. Reviews and unboxing content drive the majority of purchase decisions; products with fewer than 50 reviews convert at roughly half the rate of well-reviewed competitors. Buyer's remorse returns are a persistent problem (8-12%), as impulse gadget purchases are frequently reconsidered once the novelty wears off.

At a Glance

40%

Avg gross margin

Avg net margin

Avg ROAS

$28

Avg CAC

$45

Avg order value

$180

Avg CLV

Profit Margin

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Gross margin30–50%(avg 40%)

Net margin6–12%(avg 9%)

COGS35–55%(avg 45%)

ROAS

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Return on ad spend2.5–4.2x(avg 3x)

Ad cost % of revenue8–16%(avg 12%)

Customer Acquisition

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CAC$18–$42(avg $28)

CLV:CAC ratio6.4:1 avg

Order Value

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Average order value$25–$80(avg $45)

Refund rate5–12%(avg 8%)

Lifetime Value

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Customer lifetime value$100–$350(avg $180)

Shipping cost %3–7%(avg 5%)

Compare your store to these benchmarks

Drop your Shopify Orders CSV into the CSV Profit Checker or use the Profit Calculator to see how your margins compare to the tech gadget industry average.

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