Garden E-commerce Benchmarks

Complete benchmark data for online garden stores. All figures based on industry averages and aggregated Shopify merchant data.

Why these numbers look like this

Garden products have a narrow selling window—roughly March through July—meaning cash flow must cover 8 months of overhead. Bulky items like planters, soil, and outdoor furniture drive shipping costs well above e-commerce averages. A cold or rainy spring can wipe out an entire season's demand, making inventory planning unusually risky.

At a Glance

40%

Avg gross margin

8%

Avg net margin

4x

Avg ROAS

$22

Avg CAC

$50

Avg order value

$190

Avg CLV

Profit Margin

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Gross margin30–50%(avg 40%)

Net margin6–12%(avg 8%)

COGS35–55%(avg 45%)

ROAS

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Return on ad spend3.2–5.5x(avg 4x)

Ad cost % of revenue6–14%(avg 10%)

Customer Acquisition

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CAC$14–$32(avg $22)

CLV:CAC ratio8.6:1 avg

Order Value

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Average order value$30–$85(avg $50)

Refund rate3–7%(avg 4%)

Lifetime Value

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Customer lifetime value$110–$320(avg $190)

Shipping cost %5–10%(avg 7%)

Compare your store to these benchmarks

Drop your Shopify Orders CSV into the CSV Profit Checker or use the Profit Calculator to see how your margins compare to the garden industry average.

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