Profit Reality Score
A single number from 0-100 that tells you how healthy your store's profit really is. It factors in your margin, refund rate, and COGS ratio. Think of it as a credit score for your store's profitability.
Example
Your store has 30% margins, a 3% refund rate, and COGS takes up 25% of revenue. Your Profit Reality Score is 85 — solid. Drop to 10% margins with an 8% refund rate? You're at 38 — critical
Why It Matters
Most merchants have no idea how their store is actually performing because they look at revenue, not profit. A profit reality score gives you a single number that cuts through the noise and tells you the truth about your business health.
Pro Tip
Calculate your score monthly. If it drops below 50, you're losing money somewhere and need to audit immediately.
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