MarginReality
All Terms

Fixed Costs

The bills that show up whether you sell 0 orders or 1,000. Shopify plan, app subscriptions, domain, warehouse rent, staff salaries. You pay these no matter what. The trick is keeping them lean so break-even comes sooner.

Example

Shopify $79/mo + apps $50/mo + domain $1.25/mo + warehouse $500/mo = $630.25/month you owe before you ship a single order

Why It Matters

Fixed costs don't change whether you sell 10 orders or 1,000 — Shopify plan, app subscriptions, warehouse rent, salaries. The danger is when fixed costs grow faster than revenue, which happens when merchants add apps and tools without auditing ROI.

Pro Tip

Audit every monthly subscription quarterly. Cancel anything that hasn't directly generated revenue or saved you equivalent time in the past 90 days.

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