Chargeback Representment
Fighting back. You gather evidence — delivery confirmation, IP logs, emails — and submit it to the customer's bank to prove the charge was legit. If you win, you get the money back (minus the dispute fee, which you never get back).
Example
You dispute a $120 chargeback with tracking proof, delivery signature, and customer emails. The bank sides with you. You recover the $120 — but that $15 dispute fee is still gone. Plus the hour you spent gathering evidence
Why It Matters
Most merchants don't fight chargebacks because the process seems daunting, but representment wins 40-50% of cases when you have solid evidence. Every chargeback you don't contest is free money given away.
Pro Tip
Contest every chargeback where you have delivery confirmation. Template your response documents so it takes 10 minutes, not 2 hours.
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